THE PROBLEM

Launching a new fragrances is not easy these days, even for a well established brand like Nina Ricci. How to create an impactful, outside the box, and quirky launch, for the new Luna fragrance – the counterpart to the iconic Nina.

THE IDEA

At MSNTR, we created a unique and notative ‘Made for two’ experience, using our key pillars : Exclusivity, Experience and Influence. The campaign and its storytelling highlight the friendship of our two characters – Nina and Luna (pictured by Jac Jagaciak and Frida Gustavsson who are friends in real life). We created an experience, only accessible with your best friend. By joining and synchronising two smartphones, the campaign would reveal all its content, from the trailer, to interviews and exclusive ‘behind the scene’. The trailer, inspired by some magical universe such as Tim Burton’s, Coraline’s or Harry Potter’s, was directed by Gordon von Steiner. And finally to support this launch, some IRL experiences were set up in Paris, accessible via hidden content only revealed when two phones are synch.

My role:
Supporting the creative director in the ideas and productions, design all the digital content of the campaign -website, banners, social, app-, editing and montage of the TV ad, editing of the TV ad soundtrack.