Primetaper
For Dentsply
DS PrimeTaper has a unique design. To emphasize the unique design and ensure stand out for this campaign, the art direction and headlines reference the graphic style of the Bauhaus movement. This celebrates the DS PrimeTaper core value of truly innovative design and highlights the effect form and function can have on patients’ lives.
The use of the Bauhaus style also calls out to the movement’s adoption as an engineering philosophy, that centers around innovation that actually matters. It mirrors the simple yet thoughtful design of DS PrimeTaper, as a precision product crafted for the tactile handling, workflow integration and esthetic results that implant specialists desire.
My roleDefining and creating the look and feel, designing the illustrations and adapting the concept to the rest of the campaign, designing the different materials and creating the brand book.
